In August 2012, Nicchio founded Clickland Digital Ltda. with Carlos Portela, focused on Search and media for small and medium-sized businesses. The agency ran alongside other professional roles and presented itself as a “Premium Search Agency”, emphasizing Search, ROI, metrics, multichannel work and Web Analytics.
Regular commercial activity later decreased, while the company remains active as an operating and backup structure. Clickland is part of the continuity of the trajectory without representing Nicchio's primary professional activity today.
