At Petlove, Nicchio was hired to internalize the digital media operation. He built the structure, team and processes and expanded operational scale from roughly 150,000 to 3 million keywords across three accounts.

Photographic record from Marcelo Nicchio’s period at Petlove.
Record from the Petlove period, 2012–2013.Open original image ↗

The role centered on building an internal media operation and expanding performance scale.

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Photographic record from the Petlove period 1. Photographic record from the Petlove period 2. Photographic record from the Petlove period 3. Photographic record from the Petlove period 4. Photographic record from the Petlove period 5. Photographic record from the Petlove period 6. Photographic record from the Petlove period 7. Photographic record from the Petlove period 8. Photographic record from the Petlove period 9. Photographic record from the Petlove period 10. Photographic record from the Petlove period 11.
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